How does Bmw market itself to the Hispanic Community?
Bmw and its wonderful programs for Latino's. The Hispanic Scholarship Fund (HSF), the nation’s leading organization supporting Hispanic higher education is a program that BMW has participated in order to create a path of academic success and career stepping stones to help Latino students excel in the classroom and in the boardroom.
Second Program BMW of North America, LLC has teamed up with The U.S. Hispanic
Chamber of Commerce Foundation to reach out to Latinos in the Miami area
interested in pursuing a career in automotive technical service. Modeled after
BMW's successful Service Technician Education Program (STEP), MetroSTEP aims to
encourage more Latinos to pursue careers in automotive services and addresses
the industry shortage of skilled auto technicians.
So how is this a part of Marketing?
Theres no other way to seal the Hispanic/Latino communities hearts. By giving Hispanic opportunities in becoming auto technician, the Bmw is marketing itself to Hispanic by showing their interest in the people not only to advertise there product or corporation but to see Hispanic progress.
Quote:' Dont bite the hand, that feeds you"
Therefore, when it comes to feeding BMW is feeding the Hispanic Community by educating them, so the Hispanic Community wouldn't go around and buying another car from another Car Manufacture knowing that they know Bmw cars like the back of there hands plus BMW is what thought them what they know.
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