week-2.. Strategic planning

BMW CS

BMW X1

BMW plans for future.           

BMW CEO Norbert Reithofer revealed the automaker's plans for the future, all the way up to 2020. According to Norbert Reithofer "There's lots of stuff in works, but they'll try to hit each point". First off, the company's got a short term five year plan of achieving annual sales of 1.8 million vehicles by 2012. After that, it will have another eight years to reach annual sales of 2 million by 2020. Those are big jumps from today, but BMW plans to reach them by increasing production at its Spartanburg plant in the U.S., as well as the MINI plant in Oxford. Of course, the growing Chinese market will also demand more BMW's. Increasing production of what's currently offered in BMW dealerships won't get the automaker all that far, so a slew of new vehicles were also announced by Reithofer. These include expanding BMW's range of SUVs with a small X1 model, as well as producing a four-door Gran Turismo car based off of the CS Concept that debuted in Shanghai this year.