Corporate Irresponsibility

 HP SPY vs SPY
 
According to CNET news some one at Hewlett- Packards (HP) boardroom was covertly speaking to the media about confidential business. Therefore, HP CEO's took matters into there own hands and started interviewing all of the board members, but the leakier wasn't identified. So HP decided to go out side the law and hired spies to spy on its own board members to locate the source of a press leak. That was monumentally bad judgment. Therefore,The HP probe is now under investigation by the state attorney general. The Securities and Exchange Commission also is investigating whether the company violated any regulations by not disclosing Perkins' objections to the probe when the company reported his resignation earlier this year. 
   
 HP admitted to hiring private detectives to illegally obtain the personal phone records of board members suspected of leaking company secrets to the media. Five people have since been charged, including former chairwoman Patricia Dunn.

week 4.The Marketing Environment

  How does Bmw market itself to the Hispanic Community?
     Bmw and its wonderful programs for Latino's.  The Hispanic Scholarship Fund (HSF), the nation’s leading organization supporting Hispanic higher education is a program that BMW has participated in order to create a path of academic success and career stepping stones to help Latino students excel in the classroom and in the boardroom.  
    Second Program BMW of North America, LLC has teamed up with The U.S. Hispanic
Chamber of Commerce Foundation to reach out to Latinos in the Miami area
interested in pursuing a career in automotive technical service. Modeled after
BMW's successful Service Technician Education Program (STEP), MetroSTEP aims to
encourage more Latinos to pursue careers in automotive services and addresses
the industry shortage of skilled auto technicians.

So how is this a part of Marketing?
Theres no other way to seal the Hispanic/Latino communities hearts. By giving Hispanic opportunities in becoming auto technician, the Bmw is marketing itself to Hispanic  by showing their interest in the  people not only to advertise there product or corporation but to see Hispanic progress.

Quote:' Dont bite the hand, that feeds you"
 Therefore, when it comes to feeding BMW is feeding the Hispanic Community by educating them, so the Hispanic Community wouldn't go around and buying another car from another Car Manufacture knowing that they know Bmw cars like the back of there hands plus BMW is what thought them what they know. 
 







      

Country of Origin

New era Hat: Made in U.S.A
Backpack: Made india
Express Sweater: Made in China
Express Jeans: Made in China
Jordan Sneakers: Made in China
Hanes whit T: Made in El Salvador
Guess belt: Made in China
Fruit of the loom underwear: Made in El Salvador
Socks: Doesn't say?
Hanes White beater: Made in El Salvador

week 3. Ethic and Social Responsibilty

  BMW is aiming  to develop solutions, which would lead to drastic reductions in CO2 emissions, through the use of non-fossil fuels and replacing them with renewable energy sources. The only way the conflict of interest between increasing individual mobility and climate and environmental protection can be resolved. Tomorrow’s mobility will take a different form from today .Since the 1970s the BMW Group has been working on the development of sustainable mobility solutions. In the early 1980s, the company embarked on a programme which has seen a steady stream of vehicles with hydrogen drive systems used for research. Therefore, BMW isn't new at trying to prevent  Global warming.

Safety comes First!!!

Why Buy a BMW 5 Series?
I'll tell you why!! They always say that safety comes first in what ever your looking to buy, from homes to kid toys safety is the number 1 priority. Therefore, when it comes to buying a BMW 5series think of it as both a home and a kids toy, with its comfort of a home and its safety ability to take it out into the road for a joy ride. The BMW 5 Series is the first BMW to earn the Insurance Institute for Highway Safety’s Top Safety Pick award since the organization added a rollover test to its scoring criteria. The Top Safety Pick award recognizes vehicles for earning the highest score of Good on the front, side, rollover, and rear crash protection. To earn this distinction, vehicles must also have electronic stability control, which is standard on the 5 Series.


BMW isn't just interested on its sales, but its also interested in the safety of the environment and of its costumers.

week-2.. Strategic planning

BMW CS

BMW X1

BMW plans for future.           

BMW CEO Norbert Reithofer revealed the automaker's plans for the future, all the way up to 2020. According to Norbert Reithofer "There's lots of stuff in works, but they'll try to hit each point". First off, the company's got a short term five year plan of achieving annual sales of 1.8 million vehicles by 2012. After that, it will have another eight years to reach annual sales of 2 million by 2020. Those are big jumps from today, but BMW plans to reach them by increasing production at its Spartanburg plant in the U.S., as well as the MINI plant in Oxford. Of course, the growing Chinese market will also demand more BMW's. Increasing production of what's currently offered in BMW dealerships won't get the automaker all that far, so a slew of new vehicles were also announced by Reithofer. These include expanding BMW's range of SUVs with a small X1 model, as well as producing a four-door Gran Turismo car based off of the CS Concept that debuted in Shanghai this year. 

Week 1- History and mission Statement..

From old school to new school. As may see how the years change the style and model of what use has become the BMW 5 series sedan.   
The BMW E12 BMW 5-Series was made between 1972 and 1981. The E12 was the first series to bear the 5 Series name: the '5' denoting BMW's fifth 'New Class' platform. Designed as a replacement for the popular BMW new class mid-size sedan, the E12 5-Series models were smaller than the large BMW E3 sedan but larger than the two-door 2002 models. The E12 was replaced by the BMW E28 5 Series in 1981. This BMW was designed to compete with the Mercedes-Benz W114 sedans.The 5 Series began the BMW tradition of being named with a three-digit number. The first digit (5 in this case) represents the model, and the following two digits (usually) represent the size of the engine in deciliters, which is the main distinguishing difference. Additional letters or words may be added to the end of the three-digit number to define the fuel type (petrol or diesel), engine or transmission details, and the body style. The 'i' originally stood for (fuel) 'injection'. 

BMW's mission statement for now and up to 2020 is clearly defined: that the BMW Group is the world's leading provider of premium products and premium services for individual mobility."