week 11. Integrated Marketing communication

As we might o ready know from experience or how seen Few goods or services can survive in the marketplace without effective promotion.

 Therefore, through promotion which is an element of integrated marketing communication, the company or product reminds potential buyers to influence an opinion or elicit a response according to the definition of "promotion" in "MKTG student edition" book that im reading in my Marketing Class.

Bmw the logo says it all!!!!!!!!!!!!!!!!!!!!

Bmw's Integrated marketing Communication.

when the “Ultimate Driving Machine” became the ultimate interactive marketing campaign through BMW Films. Traditionally, BMW had always supported the release of a new vehicle with an advertising campaign designed to reinforce the brand promise of delivering the world’s most exciting luxury cars. But in 2000, BMW had a window of opportunity when it could do something purely for the sake of branding sans release of a new vehicle to deliver a unique message in an increasingly crowded luxury performance car market. 



Never before (or since) had an automotive company taken such a strong stance to drive consumers to the Web, and the results are compelling. More than 10 million films have been viewed from BMWFilms.com. Nearly 2 million people registered on the site, with 60% of those registrants opting to receive more information via e-mail. An astonishing 94% of registrants recommended films to others, seeding the viral campaign, and more than 40,000 people voluntarily responded to a survey. Visiting the site now, one is able to enter a contest to win the M5 used in “The Star,” the short film that was directed by Guy Ritchie starring Madonna.

Who wouldn't love to drive one of theses????