week 13. Developing and Managing Products

According to our Marketing Text Book when it comes to "The Importance of New Products" New products are important to sustain growth, increase revenues and profits, and replace obsolete items."


BMW has announced more production details of the all-new, all electric compact car codenamed the 'Megacity', which will go on sale as early as 2013 under a new sub-brand from the German luxury car maker. Developed by its ‘project i’ skunkworks and aimed, as the name suggests, primarily at urban dwellers in US and European cities with more than 10 million people, BMW's first dedicated electric vehicle will be manufactured at the Leipzig factory in Germany, alongside the 1 Series small-car and upcoming X1 compact SUV. Reports had speculated the Megacity could be sold as either a Mini or an '0 Series' BMW.
BMW is approaching the electrification of the automobile through what it calls Project i. And although its cars  including the battery powered Mini E and the Concept ActiveE, which is an electric version of the BMW 1 Series Coupe the company introduced in Detroit this week  have made a splash, Project i has generally flown under the radar. But, even in stealth mode (there isn’t even a Web site) yet, the research initiative could be influential on BMW’s future products.

     Future Models - BMW 2013 Megacity

week 12; Customer Relationship Management (CRM)

What's your strategy when you're one of the top automobile companies in the world?

When it comes to BMW, it means using CRM to strengthen communication with your dealer and make it as easy as possible for potential customers to get all the buyer information they need.

We all may wonder how does this great car manufacturing company, which calls itself the "ultimate driving machine"  is able to satisfy its loyal customers?

Bmw wants to keep it as simple as it gets!!!!!!

BMW  is trying to keep it simple as it uses customer-relationship management systems to supercharge dealership parts and service sales.

'Bmw wants to move auto parts, not come up with new programs that complicate the world,” says Grant Paullo, the German auto importer's manager-aftersales marketing and communications.

He cites three objectives for leveraging data to increase revenue and build brand loyalty:

• Transition dealership customers from the showroom to the service department.
• Strengthen customer relations. “But what we see as strengthening the relationship, and what the customer sees, sometimes differ,” Paullo says.
• Reconnect with ex-customers. that's where BMW has  had the biggest success in taking back customers,BMW has spent a lot of time on it. Therefore Grant Paullo also says "Sometimes we've lost customers because of a bad experience, sometimes not."

 As a result  BMW is using company information and data from dealers that they are comfortable with, to better target customers and enhance promotions.

Making the deal and satisfying the customer, also informing the customer with the information and benefits of the product he's buying. (CRM)  

week 11. Integrated Marketing communication

As we might o ready know from experience or how seen Few goods or services can survive in the marketplace without effective promotion.

 Therefore, through promotion which is an element of integrated marketing communication, the company or product reminds potential buyers to influence an opinion or elicit a response according to the definition of "promotion" in "MKTG student edition" book that im reading in my Marketing Class.

Bmw the logo says it all!!!!!!!!!!!!!!!!!!!!

Bmw's Integrated marketing Communication.

when the “Ultimate Driving Machine” became the ultimate interactive marketing campaign through BMW Films. Traditionally, BMW had always supported the release of a new vehicle with an advertising campaign designed to reinforce the brand promise of delivering the world’s most exciting luxury cars. But in 2000, BMW had a window of opportunity when it could do something purely for the sake of branding sans release of a new vehicle to deliver a unique message in an increasingly crowded luxury performance car market. 



Never before (or since) had an automotive company taken such a strong stance to drive consumers to the Web, and the results are compelling. More than 10 million films have been viewed from BMWFilms.com. Nearly 2 million people registered on the site, with 60% of those registrants opting to receive more information via e-mail. An astonishing 94% of registrants recommended films to others, seeding the viral campaign, and more than 40,000 people voluntarily responded to a survey. Visiting the site now, one is able to enter a contest to win the M5 used in “The Star,” the short film that was directed by Guy Ritchie starring Madonna.

Who wouldn't love to drive one of theses????

week 10: Product Concepts

BMW presents the concept of a new 4 door coupe. The BMW Concept Gran Coupé is finally here with a unique one of a kind design expertise of the German premium automobile manufacturer.

With an exclusive Design Night on the evening of the first press day at Auto China in Beijing, BMW provides an in-depth insight into its design philosophy and development strategy. The program of the BMW Design Night is modular in structure and presents extensive background information on the premium automobile manufacturer’s innovative design culture. In addition to highlighting the long versions of the BMW 5 Series developed specially for the Chinese market, the main focus is on an elegant 4-door vehicle with striking dynamic proportions: the BMW Concept Gran Coupe.

The concept study on display symbolizes the outstanding design expertise of BMW. The BMW Concept Gran Coupé concentrates the fundamental values of the brand. Its body design authentically captures a sense of superior dynamic performance and high-quality elegance. The shaping style, which follows a coherent pattern down to the last detail, convincingly visualises BMW’s philosophy as an automobile manufacturer. As with the Concept CS 2007, BMW once again sets new benchmarks in the design of 4-door coupes with a distinctive sporty character.