week 8. Advertising and Public Relations

Advertising: From my point of view BMW"s manufactures their cars as an advertisement because, When you see a BMW driving down the road, you don't just go "Meh". No, you stop what you're doing and you watch it pass on by. You watch the sunlight glisten off the blue and white logo, you stare into your reflection on the paint, you try to catch a glimpse of the person driving it and then you try to imagine yourself in the seat. When BMW cars pass by, it's like making eye contact with a very beautiful woman for the briefest of moments. BMW and its competition is one of BMW's ways to market its buyers and to show off the best they have to officer. From BMW"s films to its Billboards and catalogs BMW shows that their cars with their labels "The Ultimate Driving Machine".  

Saving the envirment while advertising in Japan BMW" The Ultimate Driving Machine"

Public relations: BMW AUTOMOBILES CO. Does not just try to sell cars, they win the people over first, which then leads to their cars being sold. But what way is better then satisfying the people and community with cleaner air. Also, by winning the people thats what adversities their cars.  BMW decided in 2007 to expand its use of recycled landfill methane gas to power its paint shop, becoming the first automotive plant in the world with a "green-powered" paint shop. BMW's PR goal was to receive worldwide exposure for this, while their communication objective was to have their environmental stewardship story told and not have it diluted by stories about its vehicles.