week.9 Sales promotion and personal selling

Sales promotions are obviously created to generate more sales among the regular customers and also attract more and new customers. This is manifested in the form of products in the middle or low prices, or take two and pay one, or simply as in a few concerts where you don't pay much to see more than one artist at a time.

 

 For example, BMW of Tulsa lets out their promotions with a bang, with an offer of limited time offer as you could see above.
Plus BMW of Tulsa also, promotes their service quoting that
"All The Information You Need is Right there at BMW of Tulsa, to Visit their  Friendly, Professional Staff Who Will Exceed Your Expectations for Personal Service. Please Contact Us if You Have Any Special Requests or Would Like Any Extra Help Finding The Automobile You Want. Thank You for Shopping at BMW of Tulsa in Tulsa of Tulsa County, Oklahoma. We Look Forward to Servicing All Your Automotive Needs." Leaving costumers with no chance but to go. 

Who could say no to sales and good service?????

week 8. Advertising and Public Relations

Advertising: From my point of view BMW"s manufactures their cars as an advertisement because, When you see a BMW driving down the road, you don't just go "Meh". No, you stop what you're doing and you watch it pass on by. You watch the sunlight glisten off the blue and white logo, you stare into your reflection on the paint, you try to catch a glimpse of the person driving it and then you try to imagine yourself in the seat. When BMW cars pass by, it's like making eye contact with a very beautiful woman for the briefest of moments. BMW and its competition is one of BMW's ways to market its buyers and to show off the best they have to officer. From BMW"s films to its Billboards and catalogs BMW shows that their cars with their labels "The Ultimate Driving Machine".  

Saving the envirment while advertising in Japan BMW" The Ultimate Driving Machine"

Public relations: BMW AUTOMOBILES CO. Does not just try to sell cars, they win the people over first, which then leads to their cars being sold. But what way is better then satisfying the people and community with cleaner air. Also, by winning the people thats what adversities their cars.  BMW decided in 2007 to expand its use of recycled landfill methane gas to power its paint shop, becoming the first automotive plant in the world with a "green-powered" paint shop. BMW's PR goal was to receive worldwide exposure for this, while their communication objective was to have their environmental stewardship story told and not have it diluted by stories about its vehicles.

week 7.. Retailing

Express

• So i was in need of a new outfit and decided to go shopping at Kings Plaza, mall in Brooklyn. There were many stores to choose from, but one of the stores caught my attention overall. This was Express, located on the first floor of the mall, but catching my attention from the second with its big red signs. As soon as i walked in representatives greeted me, asked if i needed any help, also the representatives spoke to me very friendly and that's when i notices that they had sweeten me up a little to much, because i just stepped in for one outfit which would of cost me about 150 dollars and ended buying about 375 dollars worth of things, but ended up getting some very good sales form the representatives bring my cost to 175 i love express now. I am a loyal Express customer now,I always get what I want at the prices that everyone would want, which is cheap. Customer service is an important factor in Expresses retailing and which you can find it in this clothing store. 
• Express is company who sure knows how to grab men or any customers attention with its beautiful red Express sign plus the 20% off plus the buy one get the other 50% signs and including its beautiful and  sexually attractive sales representatives.
• What man wouldn't buy something from a beautiful attractive young lady? 

This company has a conscience, it loves to make people look good on the outside and feel good in the side even though there taking your money by using sexual attraction. Lol I don't know if its just me but that's how they got me buying and shopping there all the time. i dont even look toward no other stores  any more its just straight to Express.

week 6. Consumer Decision Making

Social Influences on Consumer Buying Decisions:



Bmw Films
In 2000, sans the release of a new vehicle, BMW did some pure branding by developing BMW Films  online only shorts supported by other media. The efforts saw stellar results. Automotive companies constantly do battle to capture an audience of eager players at the right moment in the purchasing funnel who are interested in driving off a lot with a new vehicle.


Such was the case in 2001, when the “Ultimate Driving Machine” became the ultimate interactive marketing campaign through BMW Films. Traditionally, BMW had always supported the release of a new vehicle with an advertising campaign designed to reinforce the brand promise of delivering the world’s most exciting luxury cars.
BMW always try to deliver a unique message in an increasingly crowded luxury performance car market. BMW knew that the average work-hard, play-hard customer was 46 years old, with a median income of about $150,000. Two-thirds were male, married, and had no children. As BMW sliced and diced its market further, an interesting statistic surfaced: Roughly 85% of BMW purchasers used the Internet before purchasing a BMW.

week 5. Developing a Global Vision

Economic and Technological Development


First, let’s take a look at BMW in context of the global automobile industry. In recent decades, the industry has undergone significant consolidation among manufacturing enterprises. From multiple acquisitions by Ford to the Daimler-Chrysler merger, many automakers now enjoy economies of scale and global distribution networks that afford significant advantages in procurement, R&D, manufacturing, and distribution.
The chart plots relative automobile unit share and growth rates of the major manufacturers.
BMW succeeded in differentiating its product line to address the growing needs of its target audience, introducing the Z3 roadster and the X5 sport utility in the late 1990s. By the end of 2003, fully ten percent of all BMW sales were in the “light truck” category. The new MINI, launched in 2001 as a separate master brand yet arguably benefiting from the halo effect of its parent brand, was a phenomenal success, reaching estimated sales of over 120,000 units in 2003, or ten percent of the BMW Group’s unit sales. Nonetheless, isolating pure BMW unit sales reveals respectable five-year unit growth of 30 percent, a virtual tie with the growth of Mercedes-Benz.

But just over the last few years, some major tweaks have been churning out of BMW’s design and marketing departments. Perhaps threatened by the marketing savvy and performance-minded products from Audi, Mercedes, Infiniti and others, BMW has decided to shake things up a bit in its quest to keep the core brand distinct from the pack. And while significant shifts in design philosophy, driving qualities, or brand identity could alienate loyal consumers and damage brand equity, BMW has ironically put these very attributes into play in what appear to be some risky moves to achieve greater brand relevance.

It’s always interesting to see a tried and true brand change course. At the end of the day, while the designers and marketers tweak the Machine, hopefully they’ll continue to steer the Ultimate Driving brand down a road that’s true to its heritage.