For Example: Bmw night vision-optional feature Not everybody would be interested.
The Bmw 5 Series Security has an optional feature of the night vision, which makes it possible to detect any animals, persons or hindrance at the distance of about 300m from the car using the thermal camera and send it to the central control display, hence the driver can be alerted by this feature. The bmw continue to surprise the millions of car enthusiasts around the world with the launch of it conceptual cars.
BMW is renowned for its sporty, sophisticated & luxury image which has been built up since the 1970's with many motor sport victories ranging from Touring Car to Formula 1. BMW Group's worldwide mission statement is: "To be the most successful premium manufacturer in the industry."To examine BMW we must first look at the marketing mix. A company's marketing mix is made up of four main points these are Price, Product, Promotion and Place. Through these points we can examine the specifics of a company to gain an insight into their segmentation, targeting and positioning. The products produced by BMW are prestigious, high performance, technologically advanced automobiles.
